We are glad about our graduate student Ineta Plytnikienė. She won A'DESIGN AWARD & COMPETITION with her final project Rawiu Frozen Foods, in Packaging Design Category, 2015 - 2016.
The main inspiration came from a rich Lithuanian nature: colours, shapes, textures. Also, propagating a healthy, ecologic lifestyle.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
It was reaching for the brand to reveal the centenarian Lithuanian traditions of using wild plants in cookery. This kind of product is being packed into boxes: this is a new, undiscovered item. An exceptional view and suggestion to appreciate more and use treasures of the nature.
OPERATION / FLOW / INTERACTION:
The design of packaging should capture client’s eye. Taking account for that the packaging is being put into freezers. Natural nature colours give an impression of an ecological, healthy product. The illustrations that were created for the project precisely reflect the appearance of the plant and purposely create an image of a product of quality. The information which is on the packaging is given in that way so that the segments would be separated clearly and visually capture the attention to a useful information (for example, vitamins that are in this plant, dishes that they could be used in.)
PROJECT DURATION AND LOCATION:
This concept project started in January 2014 and finished in June 2014.
FITS BEST INTO CATEGORY:
PRODUCTION / REALIZATION TECHNOLOGY:
The packaging was made from cardboard coated paper, covered with Soft Touch laminate.
SPECIFICATIONS / TECHNICAL PROPERTIES:
Offset printing and UV printing. Dimensions 141,5mm:120mm:21,5mm
- About us
- Exchange studies
- Art and Research
- Nida Art Colony